The Challange

In June 2024, we faced a challenge with a tight deadline: 60 days to launch with no digital brand identity or website. We had the vision, a solid business model, a team of leading experts, and a strong industrial owner. What we needed now was a flexible, determined, and skilled partner to help us shape our digital presence before launch. To develop NodeIT's brand identity, create a user-friendly website, craft Social Media content, and plan launch activities that reflected our DNA.

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Enter Cut the BS

A newly started agency with their team based in Ukraine. We immediately connected well with Kateryna and Iryna, the driving forces behind the agency, and were impressed by their previous work. At the same time, we saw an opportunity to support another startup and contribute to work opportunities in Ukraine. The team, including Iryna (the Chief Geek) and Vitaliiy (a highly skilled web developer), took the challenge head-on.

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Extreme conditions

Kateryna and Iryna, who run Cut the BS, operate on the principles of creativity, efficiency, and boldness. Boldness is essential when working under extreme conditions like the ongoing war in Ukraine.

Meetings were often adjusted based on electricity availability, and bombings frequently rescheduled our plans. Yet, Iryna's dedication was unwavering — often messaging just 30 minutes after a bombing, ready to continue. Despite these challenging circumstances, the Cut the BS team delivered as promised. They worked in shifts during limited power periods, stayed motivated amidst constant air raid alerts, and remained focused on top-notch results.

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Through effective project management and their creative design processes, we think Cut the BS developed a brand identity that captured the essence of NodeIT. In addition, we got to work with a resilient, determined team who inspired us daily. One of our values is courage — to think differently. We couldn’t have hoped for a better partner than Cut the BS.

The deadline was August 6th, and here we are! After 60 days of intense effort, we have launched the company. Now, it's up to you to evaluate the outcome of the work.

Thank you, Kateryna, Iryna, and Vitaliiy, for your incredible effort, collaboration, and grit. We look forward to continuing to work together, cheering for both Cut the BS and Ukraine.

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Sincerely,

Every node at NodeIT